Guides

Guides for real estate agents

Plain-English answers on paid ads, listing leads, and speed to lead, from the team that runs the campaigns.

Real estate marketing for agents: the complete guide

Start here: the four-part system, what to focus on by stage, and a 90-day plan.

The plain-English guide, plus 12 questions to ask any agency before you hire.

Ad spend, agency fees, and published cost-per-lead ranges with sources, plus a calculator.

Nine listing sources compared honestly: speed, effort, cost type, and who each fits.

Why the first minutes after an inquiry decide who gets the seller, and how to build for it.

Six ways agents buy listing leads, sourced cost ranges, and eight questions to ask any provider.

Prep, launch week, showings, updates, and the seller report, step by step.

The first five minutes, the first week, and the slow drip that catches sellers who list later.

Stages, the fields worth capturing, tags, automation, and a weekly review.

Profile setup, reviews, neighborhood pages, and consistent details that get you found.

What to post, a simple weekly rhythm, and how to turn attention into conversations.

Choose a farm, size it, pick a cadence, and track whether it pays.

A budgeting method by production level, and how to judge if the spend is working.

Plain definitions of the terms agents run into: CPL, speed to lead, ISA, farming, and more.

Book appointment

Fifteen minutes. The ad, the qualifying call, and a booked appointment, live. Then we agree your number.