Guides
Best ways to get more listings as a real estate agent
The best source of listings depends on your time, budget, and volume. Sphere and referrals are the reliable base. Expired listings and paid ads with fast follow-up are the quickest ways to reach motivated sellers on demand. Most agents with steady listing flow combine a base source with one scalable one and a follow-up system.
By Aldo Chandra, founder of Main and Main Marketing. Updated September 23, 2026.
Nine listing sources compared
This is a general comparison. Results vary by market, skill, and follow-up speed, and none of these figures are benchmarks.
| Source | Speed | Cost type | Scales? | Best fit |
|---|---|---|---|---|
| Sphere and referrals | Slow, steady | Your time | Low | Every agent, as a base |
| Open houses and sign calls | Moderate | Your time | Low | New and mid-volume agents |
| Expired and withdrawn listings | Fast | Data plus your time on the phone | Medium | Agents comfortable with outbound calls |
| For sale by owner outreach | Moderate | Your time | Low | Agents with strong scripts and patience |
| Direct mail and geo-farming | Slow | Print and postage, ongoing | Medium | Agents committed to one neighborhood for a long time |
| Paid ads with fast follow-up | Fast once running | Ad spend plus a management fee | High | Agents who can take live transfers and fund a steady budget |
| Portal and shared leads | Fast | Per lead or per share of transactions | Medium | Agents who can call within minutes and accept shared leads |
| Online presence: reviews, profile, site, content | Slow | Time or a provider | Medium | Agents building a lasting inbound base |
| Team, ISA, or brokerage lead programs | Varies | Splits or fees | Medium | Agents already inside a team structure |
How to choose
- If your calendar is full but your pipeline is thin: add a source that produces confirmed sellers without more of your time, such as paid ads with a qualification call.
- If you are new: build the time-based sources first and learn the listing conversation before buying volume.
- If you already have a team or ISA: feed them one scalable source and measure appointments per week.
- Whatever you choose: decide who follows up within minutes. Speed to lead decides who gets the seller.
Where Main and Main Marketing fits
Main and Main Marketing covers the paid ads row for agents at roughly $100K+ in gross commission: we run the ads, call every lead within about a minute to confirm ownership and timeline, and put real sellers on your calendar. The number of signed listings is agreed before launch. See the guarantee.
Common questions
What is the fastest way for a real estate agent to get listings?
Sources that already contain motivated sellers, such as expired listings and paid ads aimed at people searching to sell, tend to produce conversations faster than referral or content strategies. Speed of results always depends on how quickly you follow up.
What is the cheapest way to get listings?
Sphere outreach, open houses, and referrals cost mostly your time. They are cheap in dollars but limited in volume, so many agents use them as a base and add a scalable source on top.
Can one method be enough?
Rarely. Agents with steady listing flow usually combine a reliable base such as sphere and referrals with one scalable source and a follow-up system that does not depend on remembering to call.
Are paid ads better than portal leads?
They are different. Paid ads produce inquiries from your own campaign, which you can keep exclusive to you. Portal leads are often shared with other agents. Both depend on how fast you follow up.
Which method should a new agent start with?
Start with the sources that need only your time, sphere, referrals, and open houses, while you build a track record. Paid ads make more sense once you can handle the appointments they create.
More guides for agents
Real estate marketing for agents: the complete guide
The hub: the four-part system, a 90-day plan, and every guide in one place.
Paid ads for real estate agents: how they work and what to look for
The plain-English guide, plus 12 questions to ask any agency before you hire.
How much do paid ads cost for real estate agents?
Ad spend, agency fees, and published cost-per-lead ranges with sources, plus a calculator.
Speed to lead for real estate agents
Why the first minutes after an inquiry decide who gets the seller, and how to build for it.
How to compare real estate lead generation options
Six ways agents buy listing leads, sourced cost ranges, and eight questions to ask any provider.
Book appointment
Want this run for your market?
Fifteen minutes. We’ll show you the ad, the qualifying call, and a booked appointment for your zip codes, live.
Rather just talk? Call (267) 440-7690.