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Google Ads for Real Estate Agents

When a homeowner searches ‘sell my house’, we want your ad to be there. Then we handle the call so the real ones land on your calendar.

What it is

Google search ads appear when someone types what they want. For sellers, that means phrases like ‘sell my house in [city]’. Intent is higher than on social media, and so is the cost per click. Housing ads on Google cannot use ZIP code targeting, so campaigns use city or radius. See our Google Ads guide.

What we do

• We write and run search campaigns aimed at selling phrases, with negative keywords to cut wasted clicks.
• Clicks go to a page that repeats what the person searched.
• Every form fill or call gets follow-up within about a minute to confirm ownership and timeline.
• Real sellers are booked onto your calendar, and the rest are followed up by text and email.
• Your ad budget is paid straight to Google.

What we need from you

• Access to a Google Ads account, or help creating one.
• Your target market as a city or radius.
• A calendar we can book into and a phone that answers quickly.
• A short call about the homes and sellers you want.

How to tell it is working

• Cost per booked listing appointment.
• Share of calls and forms reached.
• Search terms that produce sellers and search terms to exclude.
• A report every Monday.

Who it fits

• Agents in markets where sellers search online before choosing an agent.
• Agents who want higher-intent leads and can follow through fast.

Who it does not fit

• Agents who need results in a few days.
• Anyone unwilling to let a campaign learn for a couple of months.

Scope and pricing

Scope, timing and pricing are covered on your strategy call. See how it works and all services.

Frequently asked questions

Is Google Ads or Facebook better for sellers?

They catch different moments. Search reaches people already looking. Meta reaches people who have not started looking. We can start with one and add the other.

Can you target my ZIP codes?

No. Google removes ZIP code targeting for housing ads, so we use a city or radius.

Do you guarantee a cost per click?

No. Click prices depend on your market and competition.