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Part of the system

Lead Tracking and Reporting for Real Estate Ads

If you cannot see which ad produced which listing, you cannot decide what to spend. We track it and report it every week.

What it is

Clicks and leads are easy to count and easy to mislead. What matters is booked appointments and signed listings, and which ad produced them. Tracking ties the ad to the outcome.

What we do

• We define what counts before anything launches.
• We track it on recorded calls and on your calendar.
• A report goes out every Monday.
• We show cost per booked appointment and, over time, cost per signed listing.
• We flag what to change, cut or scale.

What we need from you

• Your calendar and phone connected to our system.
• Updates when an appointment turns into a signed listing.

How to tell it is working

• Cost per booked appointment.
• Cost per signed listing.
• Share of leads reached and qualified.
• Show rate.

Who it fits

• Agents who want proof, not vanity numbers.

Who it does not fit

• Agents who do not want to share appointment and listing outcomes.

Scope and pricing

Scope, timing and pricing are covered on your strategy call. See how it works and all services.

Frequently asked questions

What does the report include?

Spend, leads, calls reached, qualified sellers, booked appointments and outcomes, when you share them.

Do I need to update you on listings?

Yes. Listing outcomes come from you, and they make the numbers meaningful.

Can I use my own numbers in a calculator?

Yes. See our calculators.